Privacy Policy

Vere Dental is an independent private dental practice located at 1B Palmer Road, Nine Elms, London SW11 4FZ. We are the data controller for personal information collected through our website and clinical services.

You can contact us regarding any data protection matters at reception@veredental.co.uk or by calling 020 4505 6446.

We collect information you provide directly to us, such as your name, date of birth, email address, telephone number, and medical history when you register as a patient, book an appointment, or contact us.

We also automatically collect certain technical information when you visit our website, including your IP address, browser type and version, operating system, referral source, pages viewed, and the time and duration of your visit.

Where you have consented, we may collect information about your preferences so we can provide you with a more personalised experience.

We use your personal data to provide and manage your dental care, to communicate with you about appointments and treatment plans, and to send you relevant clinical information.

With your consent, we may use your contact details to send appointment reminders, recall notices, and information about treatments or promotions that may be relevant to you.

We use technical website data to monitor and improve our website performance, to understand how visitors interact with our content, and to detect and prevent fraud or technical issues.

We process your personal data on the following legal bases: (a) the performance of a contract — to provide you with dental treatment and associated services; (b) legal obligation — to comply with our regulatory and professional duties; (c) legitimate interests — to manage and improve our business operations; and (d) your explicit consent — where required, for example for marketing communications.

We do not sell your personal data. We may share your information with specialist referral practices, laboratories, or other clinical professionals involved in your care, always on a need-to-know basis.

We may disclose your information where required by law, including to the Care Quality Commission, NHS Business Services Authority, or other regulatory bodies.

Our website may use third-party service providers (such as booking platforms or analytics providers) who process data on our behalf under appropriate data processing agreements.

We retain clinical records for a minimum of 10 years from the date of last treatment, or until a patient's 25th birthday if they are a child — whichever is longer — in line with NHS and professional guidance.

Website enquiry data is retained for 24 months. Marketing consent records are kept for the duration of our relationship with you, plus 12 months.

Under UK GDPR, you have the right to access your personal data, to have inaccuracies corrected, to have your data erased in certain circumstances, to object to or restrict processing, and to data portability.

To exercise any of these rights, please contact us at reception@veredental.co.uk. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner''s Office (ICO) at ico.org.uk.

We may update this Privacy Policy from time to time. When we make material changes, we will update the ''Last updated'' date at the top of this page. We encourage you to review this policy periodically.